Value Proposition
Kuih Lobah Goreng or it is also known as fried carrot cake is popular in Singapore and Malaysia, people of different dialect groups and races. It is served in a range of establishments ranging from the simplest hawkers to the most expensive Chinese restaurants. It is a much-loved local comfort food in the region, and can be consumed at various times of the day. It can be served as a breakfast dish, side dish, and also late-night supper dish.
The benefit for the customers is we can see the cooking process of the Kuih Lobak Goreng in live and we can learn how to cook it. Although, Kuih Lobak Goreng is a southern China regional cuisine food, it can be served to other races as well because it is Halal. We saw many races of customers eating there including Malays and Chinese.
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